Privacy Policy

PRIVACY POLICY

Business Name: Amethyst Exotic
Location: Yorkshire, United Kingdom

Amethyst Exotic (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following personal data:

Name

Contact details (email address, phone number, social media handles)

Address (for animal collection/delivery where applicable)

Information relating to reptile purchases, rehoming, or enquiries

2. How We Use Your Information

We use your data to:

Respond to enquiries and provide customer support

Arrange animal sales, rescues, or rehoming

Maintain records of transactions and animal welfare

Communicate important updates regarding animals in your care

Comply with legal obligations

3. Lawful Basis for Processing

We process your personal data under the following lawful bases:

Consent (when you contact us or opt in to communications)

Contract (to fulfil sales or rehoming agreements)

Legal obligation (to comply with UK law)

Legitimate interests (to operate and improve our services responsibly)

4. Data Sharing

We do not sell or trade your personal data. We may share information only where necessary with:

Veterinary professionals (for animal welfare purposes)

Authorities or regulators if required by law

5. Data Retention

We only retain personal data for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations.

6. Your Rights

Under UK data protection law, you have the right to:

Access the personal data we hold about you

Request correction of inaccurate data

Request deletion of your data (where applicable)

Object to or restrict processing

Withdraw consent at any time

7. Data Security

We take reasonable steps to protect your personal data from loss, misuse, or unauthorised access.

8. Third-Party Platforms

If you contact us via social media or third-party platforms, your data may also be subject to their privacy policies.

9. Contact

For any privacy-related questions or requests, please contact Amethyst Exotic via official communication channels.

Expert care for your reptiles 🦎